When building a business from the ground up, amidst an array of problem-solving and innovative thinking required, one issue remains constant. Costs are a fundamental metric to measure businesses, and…
We’ve often heard pop-culture references to the phrase “You never get a second chance to make a first impression”. This sentiment is perfectly captured in the context of the role…
Packaging has become a quintessential part of a brand and its image. Initially considered practicality, packaging now has a wide array of functions, including brand promotion and helping build trust…
With the onset of the pandemic, lockdowns and work-from-home lifestyles, online shopping be it in retail or food delivery, has boomed. The use of smartphones for online shopping alone has…