Why is packaging sometimes more important than the product itself?
Packaging is critical for various reasons. Above all else, it makes your item stick out and gives essential data about it. Also, it gives you a chance to get more…
What are Role and Purpose of Packaging in Marketing? – DCGpac
Packaging has evolved over the decades and presently encompasses and incorporates the security and containment of the product while improving its attractiveness and marketability. With the plethora of products being…
Importance of Product Packaging and Custom Packaging in Brand Identity
We’ve often heard pop-culture references to the phrase “You never get a second chance to make a first impression”. This sentiment is perfectly captured in the context of the role…
The Pros and Cons of Packaging Materials: Paper Vs Plastic
Packaging has become a quintessential part of a brand and its image. Initially considered practicality, packaging now has a wide array of functions, including brand promotion and helping build trust…